Retaining an SEO Consultant – Is it Worth the Price?

Your new website is ready for the world to see. You’ve done everything right and you want unlimited traffic to that site. You have created numerous email accounts to accommodate that traffic being directed and tracked properly. You think that you have done everything right but you forgot one thing – Search Engine Optimization.

How will I stand out in the search engine results without expert search engine optimization services?

When you have the flu, you go to your doctor. When you need to keep your car air conditioner repaired, you take it to an auto mechanic who specializes in air conditioner repair. I don’t think you would want to handle it yourself or if you did and it doesn’t work, off to the experts. So now your small business Web site needs SEO help, and you want to retain an SEO consultant and believe it is worth the cost.


Most times I agree that retaining an SEO expert is the answer, but sometimes, maybe not. Some business owners find that when they retain an SEO consultant the rewards simply don’t justify the up-front investment. If you want to make sure that your site is optimized for search engines, do your research and find out how you will benefit.

Consider some of the following points:

* The need for a SEO consultant will diminish over time. If your site is failing to attract visitors, a SEO consultant will be able to help explain why it is no performing as expected, but if your site doesn’t keep them coming back, there’s nothing an SEO consultant can do about that, unless you are willing to make the changes necessary to counter these actions. The law of diminished returns will start taking effect.

* Sometimes small businesses refuse to make the necessary changes, then the benefits of SEO won’t justify the cost. If you were told you had to invest $1,000 a month to keep your Web site updated and SEOed, you’d probably find a way to justify that investment. Looking at the numbers and doing your research on how much money that SEO brings in, it’s possible you may be discouraged. Don’t be. It’s difficult to measure the return on SEO, and in some cases, there may be better places to invest your money. Your SEO consultant can help you with redirecting your investment where it would be more beneficial.

However there are benefits to hiring an SEO consultant? Did you know the Small Business Administration Study showed that your hourly rate or value is $250 per hour?

How many hours would it take you to do all this yourself vs. outsourcing is the question!

* Outsourcing your SEO to an expert takes it out of your hand and frees you up for other things. Often small business owners are jack-of-all-trades in their business and they simply don’t know how to handle SEO. Believe me; hiring a consultant is exactly what the doctor ordered. Giving this task to the SEO expert will allow them to work their magic and give you one less gruesome item on your gotta do list every day.

* Since you aren’t the expert you often miss the obvious. It like driving there are blind spots. Lots of business owners think they know SEO, but when they hire a professional, they realize that the expert’s objective eve will be able to spot these blind spots and remove the weak areas.

My suggestion is to find a reliable SEO consultant that tracks the revenue that is generated because of their expertise. Make sure that you are viewing your Web site stats and following the recommendations of the SEO consultant.

As in a segment of business, there are good and bad consultants that offer a varying degree of service and quality. SEO technology is still relatively new and, it’s real easy to pay someone too much money or too little for less than thrilling results. I suggest a 90 day trial. You should have some clear plus positive results within 90 days.

Before you hire an SEO consultant, ask yourself about one basic question: What’s the ROI? In every other aspect of your business and life, you should know about your return on investment (ROI). SEO is no different!

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